Work Experience
The Craft Advantage
April 2022 - Present | Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly
Living Residential
July 2023 - Present | As a Regional Leasing Manager, I managed a portfolio of residential properties, ensuring high occupancy rates and creating standardized leasing protocols. I developed and executed digital marketing strategies to generate leads, maintain a 95% occupancy rate, and enhance property visibility. I built strong professional relationships with residents and prospective tenants, leading to increased leasing opportunities and resident retention. My role involved leadership, employee training, financial management, and conflict resolution, utilizing tools like Revenue IQ to optimize occupancy and drive portfolio success.
Capilano Properties
As the Marketing & Leasing Manager for Capilano Properties in North Phoenix and two luxury properties in Chicago, I pioneered innovative marketing strategies and lead generation systems, laying the foundation for Capilano's marketing success. I managed a diverse portfolio, including Diamonte on Bell, Bell Cove, Sonoran Flats, and Montelano, as well as The Hamptons and Old Town Park Tower One and Two in Chicago. I consistently maintained a 95% occupancy rate, leasing over 70 units monthly. My role included hiring and training leasing agents, introducing corporate leasing, and conducting property showings to close contracts. I excelled in leadership, employee management, financial oversight, resident retention, and conflict resolution while establishing strong relationships with residents and prospective tenants.
US ARMY
November 2012 - May 2017 | My responsibilities as ammo team chief with my section in the US Army were as follows I handled the The distribution of all ammunition for the triple 7 howitzer. Make sure all ammunition sent down range was correct. I was responsible for $2.3 million worth of ammunition at each time. I was also responsible for the safety and well-being including training of all seven soldiers below me.